European Fashion Heritage Association

Journal Focus

Object Voices / YSL under the Tour Eiffel

20.01.2021
2000sfashion photographyParisian fashionrunway archive

A short and striking memory of the link between the Parisian brand and the city’s most cherished icon from Etienne Tordoir

The connection between the brand Saint Laurent and the city of Paris is undoubtable: an historical and sentimental link that talks about the story of the founder, Yves Saint Laurent. Anthony Vaccarello, creative director of the brand, envisions his relationship with the city as a love story, and he brings it on the catwalk through the staging of the show under the iconic Tour Eiffel. Something made to impress the people attending the shows, and form a long lasting memory:

When Anthony Vaccarello decided to show Saint Laurent outside at the Trocadero in front of the Tour Eiffel, it was a first and a magical moment. At 8pm sharp (only Yves Saint Laurent was starting on time back in those days), the monument would lit up, the music start and the first would emerge from the fog. Goose bumps and not only because of the cold…

Etienne Tordoir