However linked to the city, the designer also looked elsewhere for inspiration, considering travel as both an existential and aesthetic concept. An admirer of cinema and photography, intrigued by the ambiances of North Africa, China, Japan, India, and Polinesia, Giorgio Armani took inspiration for some of his most famous collections from the characteristics of these places, also choosing them as backdrops for advertising campaigns and promotional videos.
Giorgio Armani integrated the moods of these places ‘elsewhere’ – geographical as well as chronological – into his design language. lndeed, the brand has always aimed at being transversal, proposing designs that could speak to a wide audience, both in an aesthetic and a geographical sense.
Emporio Armani was born in Milan but immediately broadened its horizons: proof of this is the logo, an eagle with spread wings, representing the will to explore, admire and celebrate diversity.