Initiated in June 2017 and opened to the public during the April 2018, the Emilio Pucci Heritage Hub is a site dedicated to nurturing brand culture and history by celebrating the Pucci brand and its iconic heritage: a bridge between the past and the present, with the aim of opening up to the different possibilities for the future of the brand.
As an ongoing project, the Hub is aimed at connecting employees and partners of the brand with the Pucci universe by acting research center for brand DNA and an incubator for special projects. It is for these aims that Palazzo Pucci was remodelled to suit its new scope with rooms dedicated to its brand codes. Pucci’s most iconic print, Vivara, has indeed been given a dedicated space within the Palazzo, with a wallpaper installation.
The Hub has many souls: not only it is a place to preserve and study the history of such an important brand for Italian fashion and cultural history; it is also the home of the brand’s DNA, a safe space where its culture and history are kept alive and a place where fresh new talents are fostered. Indeed, The Hub is a highly dynamic venue for fashion and design education that is allied with some of the foremost institutions in the industry, with ongoing partnerships with Stanford University, École Cantonale d’Art de Lausanne (ECAL), Central Saint Martins and Polimoda.