Some stories are just more vivid, more exciting, more colourful when told directly by their protagonists. This is why we asked Luca Missoni to sit with us and talk about the brand that since 1953 bears the name of his family.
Luca Missoni, proud partner of EFHA since its very beginning and longtime supporter of the Europeana initiative, opened the door of the archive he directs, situated where his parents Ottavio and Rosita founded Missoni back in 1953. Walking around the archive, Luca showed us the actual objects to which the digital files he kindly shared on our online repository, and we were thrilled to listen to the anecdotes that these objects hide, and to the reflection on the wider social and cultural scenario of the 20th century they allowed.
This is how the series True Colours. A Vlog Series with Luca Missoni came about. The conversation revolved around three main themes, linked to the practices Luca Missoni experienced in his years within the family business, each one informing one episode of the series: Family, Technology, Heritage.