Post Black Friday
Last year, newspapers around the world published shocking articles about the British fashion house Burberry, which had burned more than £90 million worth of its own products over the past five years. This, in order to keep its luxury brand name exclusive by preventing its stock from being sold at lower prices.
And this is just one example of many. But the fashion industry gradually seems to be waking up to the error of its ways. The Dutch designer, artist and stylist Duran Lantink was already dealing with this issue during his studies at the Gerrit Rietveld Academy by ‘upcycling’ existing clothing to create a new collection.
In the meantime, department stores such as Liberty in London are backing his sustainable vision by giving him unsold designer pieces. He incorporated these and other surplus items in his latest collection Straight from the Sale Bins, shown in the installation Post Black Friday at Somerset House in February 2019 (developed with artist Joeri Woudstra) making a bold statement during London Fashion Week. Through a ‘shop-in-shop’, Lantink painted a dreary picture of what was once a luxury shop window. Using his characteristic method, he created new garments by collaging elements from clothes by Dior, Chanel, Fendi and other chic brands. He even creates his own name from the letters of these expensive labels.
The flickering fluorescent light, the graffiti and the broken glass underscored the despondency of the current situation. Lantink’s creations were scattered throughout the boutique. The designer put himself in the spotlight for the prestigious LVMH prize. Bernard Arnault, the man at the helm of the luxury group LVMH, even came to talk to Lantink in person. Exciting, because the designer had cut up and fused garments from competing brands… But Arnault seemed to appreciate Lantink’s message.
I focus on mixed media with fashion and my work usually consists of attracting opposites.’ – Duran Lantink