European Fashion Heritage Association

Journal EFHA World

Missoni. The Great Italian Fashion

contemporary fashionfashion booksItalian fashionItalian style

A new book dedicated to the iconic Italian fashion brand

“This is how the Missonis’ fashion became contemporary language, visual culture that has become an integral part of our history.” Luca Missoni

In September 2019, the book Missoni. The Great Italian Fashion will be launched. The book celebrates language and style of an elegance that has become artistic expression, cultural and social revolution since the late 1950s, when Rosita and Ottavio Missoni made their entry into the fashion world. Experimentation has since been the key-word for Missoni’s approach to fashion and lifestyle, never betraying the spirit of their origins.

The book is curated by Massimiliano Capella, with introductions by Mario Boselli and Luca Missoni. The volume is based on the rich archive of the brand, and is conceived as an object of design, in which images, texts, original fabrics, drawings, graphics, colour trials, dress patterns dialogue with one another.

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