By 1680 chintz had become massively popular; more than a million pieces of chintz were being imported into England,France and The Netherlands per year. As chintz was considered a threat for the national textile industries, French and English citizens were prohibited to either produce, import or even wear it for over 70 years, respectively from 1686 and 1701.
The Dutch East India Company was the main importer of chintz fabrics to Europe during the 17th and 18th century, and this is testified by many engravings. In The Netherlands the sale of both original chintz and reproductions flourished; over the years chintz was used for fashionable and for regional dress. The country was happy to cater to its neighbors, to which the Dutch merchandise and the Indian originals were smuggled. Trying to reproduce Indian chintz, the Dutch entrepreneurs did not choose an easy option. Even though in India most of the designs were painted by hand, printing reproductions in the Low Countries remained time-consuming. Weeks if not months were involved in making the natural dyes, cleaning the fabric (beating it with wooden bats), preparing it with a tannin solution (retrieved from plants), submerging it in various baths, rinsing and drying.