Cinzia Ruggeri: the Body, the Dress and the Stage
Getting dressed is the first thing you do every morning: neglected, refined, ‘normal.’ Whether you want it or not, the dress is the (always intentional) performance of ourselves. (Cinzia Ruggeri, 1983)
These are the words Cinzia Ruggeri used to present the clothing project she conceived for the photography course Nuove tendenze italiane nella creazione di immagini hosted in the rooms of Palazzo Fortuny in Venice in December 1983. On this occasion, Ruggeri presented the video Per un vestire organico, directed by Metamorphosi, in which she transferred the research she was conducting in fashion design.
The set is the eccentric Milanese showroom of Bloom, the company and the women’s clothing brand through which Ruggeri conquered the Milanese prêt-à-porter catwalks since the early seventies, and that would show collections throughout the 1980s as well. The protagonist is a marine creature, played by the dancer Valeria Magli who, swathed in a blue suit with suckers, slips between objects, immersed in a pink painted environment, oversaw by a fake angel by Piero della Francesca leaning out of a fake pulpit. Much like an octopus, Magli clings to these contemporary totems to get to know them, and then writhes on them, harnesses them and in the end is completely seduced by them; a mysterious ritual consumes, originated from the daily habit of dressing, and from a body wired by its second skin, the dress, the real catalyst of the connection with the surrounding world.