The legendary ballroom ‘Sala Bianca’ became the site where visitors are led to discover the five material elements which Pucci innovated throughout his career, showcased through Bonaveri’s artistic and ironic touch.
Surrounded by the historic frescoes, the ground floor of the Palazzo, which previously housed the Emilio Pucci embroidery ateliers, revealed the inner workings of Bonaveri’s artisanal excellence. Divided into three chapters: The Cutting Room; The Sewing Room and The Miniature Workshop – the rooms were completed with an in-house atelier where Bonaveri’s artisans brought the Pucci mannequins to life.
The journey ended with a visit to Marquis Emilio Pucci’s studio, where some personal memorabilia of objects are displayed, leading to the fitting room where a group of baby mannequins are watching over the spectacle of archived pieces.
The project was the result of a fruitful conversation between Emma Davidge, creative director of Chameleon Vision, and Laudomia Pucci, who wanted to create an ironic and humorous encounter between the two Maisons by projecting their rich history and savoir-faire through a contemporary and innovative vision.